Google is ramping up
its efforts to connect the next 1 billion users with a massive play in India in
2016, CEO Sundar Pichai said at a Google in India event Wednesday. The move
will include partnerships with local governments as well as expansions to its
Project Loon initiative.
India's internet base
is growing largely due to the rapid adoption of smartphones. It's estimated
that India's internet users will grow from 350 million in June of this year to
over 400 million by year's end, according to the Internet and Mobile
Association of India. But this still leaves two third's of India's 1.2 billion
people unconnected, presenting a major opportunity for companies like Google to
provide that coverage and monetize mobile phone users through ads and data
plans.
If all goes as planned,
Pichai expects India to have more Android users than the US by 2016. Here are
some of the ways Google plans on achieving this.
Google will partner
with the Indian government to train 2 million developers. For example, one of
the biggest hurdles Google must overcome is the large number of different
languages spoken across the country. By training local developers to address
this issue, Google will go a long way in helping the company's apps gain
traction, driving downloads and possibly in-app purchases.
Google will install
Wi-Fi hotspots in 100 train stations across India in 2016, providing access to
10 million users who ride the railway everyday. Indian Railways — one of
Google's partners in this endeavor — is one of the largest railway networks in
the world, making Google's Wi-Fi network the largest in India and among the
largest in the world.
Google will expand its
Project Loon initiative to cover 300,000 Indian villages in 2016. Project Loon uses
large balloons as floating cell towers to bring high speed LTE internet to
remote regions that lack infrastructure.
Google is not the only
company investing in connecting users in emerging markets. Facebook is
expanding internet access using drones, satellites, and lasers as a part of its
Internet.org initiative. And OneWeb — partnered with Airbus — stated that it is
working on building a global communications system through satellites that will
provide internet access worldwide by 2019.
Laurie-Beaver
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