We all wish that we
could earning a living by playing games, and some do. Is professional gaming a
real career or a temporary stop for people before they “get a real job?” Live
streaming games online has changed the gaming industry and made gaming a real
career. It is possible to choose streaming and gaming as a lifelong vocation
and earn over $300,000 a year.
Case Studies
Jeffery Shih, better
known as “TrumpSC,” is a popular streamer for Hearthstone, which has over
20,000 consistent viewers in a single night all over the world. Jeffery’s
humble origins started three years ago on Ustream and Livestream. In the early
days of livestreaming, it was an expensive privilege or service that you needed
to pay for on a monthly basis. Streamers
had to pay out of their own pockets to provide quality streams to viewers. At
the time, Jeffery saw this as a hobby and was willing to build an audience with
the hope of building something bigger. Starcraft was the first game he started
streaming and his viewership slowly grew from 500 people to 3,000 people in the
first few months.
The only investment
necessary outside of time is a webcam and a good microphone – even the webcam
is optional. Jeffrey explains that, “It possible for anyone to succeed with
enough hard work, and it can be done as little as six months.” But, streaming
is like any other entertainment industry in which there will only be a few
personalities or individuals that will reach the pinnacle. Jeffrey states that,
“There are streamers that make $100,000 from streaming alone, but this is
likely the upper range.”
Jeffery is a strong
proponent for streaming as a long-term career because the audience is only
growing and the opportunities he’s been presented on a daily basis show no
signs of slowing down. He believes that the industry is still in its infancy
and that we’re still a few years away from seeing its potential blooming into
something bigger.
Kenji, better known as
“NumotTheNummy,” is another popular streamer that focuses on Magic the
Gathering. Kenji is your average college grad who studied anthropology and
sociology, and he found out that it’s something he didn’t want to do. Instead
of plowing forward like a good soldier, Kenji decided to figure out what he
wanted and worked at a grocery chain’s night crew. Night crew is the team that restocks the
shelves and checks out late night shoppers between the hours of 11:00 p.m. to
7:30 a.m. Needless to say, this isn’t a
healthy lifestyle.
During this time, Kenji
started streaming because he used to play Magic and watch other players stream
their games. After a while, it became part of his daily gaming experience. Like
a lot of popular streamers, Kenji started streaming on a whim, sporadically
once or twice a week, and was able to build a small but loyal audience of 100
to 200 viewers. These viewers gave Kenji the confidence and the drive to start
a 365-day livestream challenge in March 2012.
Kenji’s goal was to stream every day for an entire year.
It was a lofty goal,
but it paid off because he’s probably one of the most popular and
well-recognized Magic streamers on Twitch.tv. But, it was definitely painful at
times, and Kenji sacrificed a lot to complete the challenge. Kenji began the
challeng, while working full-time as part of the night crew. This meant that he worked between 11:00 p.m.
and 7:30 a.m. and slept for a few hours until noon to start streaming Magic.
Kenji would stream at least six hours and sleep a few more hours before heading
out to work again. This was Kenji’s life for the first five months of the
pledge. You can imagine that the first month was probably a breeze because of
the adrenaline and thrill of the challenge. But, by the third month Kenji was
burnt out. He needed to make a choice.
It was either go big or go home.
Luckily, Kenji decided
to go full-time streaming because he was getting at least 1,000 viewers daily
and the income coming from streaming was growing enough to show signs of
life. Taking this plunge was definitely
a leap of faith and something we can’t take lightly. Today, Kenji earns more than he did while
working on the night crew, and his success is only growing.
The Money
The question everyone
wants to know is how much these online streamers or entertainers earn. Jeffrey suggests that the best-off streamers
earn upwards of $100,000 based on their livestreams alone. Usually, livestreaming makes up only a
portion of their income. The most
popular streamers break their income into three categories: livestreaming,
YouTube and sponsorships or guest
appearances. Thus, it’s not a stretch to
understand that the best streamers make $300,000 or more annually. We also need to take into consideration that
online streaming is a young industry that is only growing by the day. Twitch.tv is the website that takes up the
eighth most bandwidth in the entirety of the internet.
Another way to figure
the numbers is to break the audience down into units of 2,000. Jeffrey suggests that a streamer that has
2,000 regular viewers can generate $2,000 of monthly income from
streaming. Kenji suggests that $2,000 is
conservative and it is possible to generate significantly more. But, this is a great start to understand how
much you could earn from being a successful entertainer.
Sponsorships usually
make up a big part of a streamer’s income.
Ironically, sponsorships aren’t hard to come by or find for these
entertainers. Jeffrey and Kenji both get
bombarded with offers to sponsor brands and products daily. It actually takes a huge amount of time to go
through all the offers and it can become tedious sifting through deals that
make sense and others that don’t.
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