Every kid who has ever
touched a Nintendo 64, PlayStation or any other gaming console has thought to
themselves, “I wish I could play video games for a living.”
That’s exactly what
Jeffrey Shih, 26, does.
Every morning from 11
a.m. to 6 p.m. PT, tens of thousands of viewers tune into Shih’s educational
video-game stream on Twitch, a popular live-streaming video platform. Here,
fans know him as “Trump,” one of the best players to stream Hearthstone,
Blizzard Entertainment’s virtual card game based on the lore of their popular
titles Warcraft and World of Warcraft. It is similar to traditional card games
such as Magic: The Gathering.
SEE ALSO: Twitch
Changes the Mobile Game With Live Streaming
Streamers like Shih
make a living off of broadcasting through Twitch’s partnership program, which
allows them to earn revenue by running ads, as well as a subscription program
that enables a viewer to subscribe to their channel for $4.99 a month. What's
more, some streamers accept donations via PayPal if fans are feeling
particularly generous.
All of this adds up to
quite a large amount of money. In an interview with GQ Magazine, Michael
O'Dell, team manager of a professional League of Legends team called Team
Dignitas, noted that one player made $8,000 from streaming in one month.
Shih started streaming
in 2011 after graduating from New York University with a Bachelor’s degree in
management and finance. In his first month of streaming, an average of 2,000 to
3,000 people would tune in to watch him stream StarCraft II — a respectable
number of viewers, but nothing like the 15,000 who now watch him every day.
Shih wasn't immediately
successful with streaming, though. Even in his first year, which many streamers
would consider a great start, he continued to work another job. But Shih put in
the time and dedication to grow his audience and numbers, and eventually
decided to make the tough decision to quit his job, and commit to streaming
full-time. Since then, he hasn't felt the need to work another job.
“When I started, [my
earnings] would definitely qualify as less than minimum wage,” Shih said. “Now,
I’m making a comfortable amount to live on.”
Shih estimated that an
average of 5,000 viewers could provide a “respectable income” through ad
revenue. However, he added that streamers who have around 2,000 viewers,
combined with a particularly loyal fanbase, can get plenty of donations, and
sustain a comfortable lifestyle through the generosity of others who find
certain streamers entertaining.
Numbers aside, the
simple act of viewers tuning in to their favorite streamers has given thousands
of people the opportunity to stream full-time — a fact that Twitch
acknowledged.
“From a Twitch
perspective, and knowing the numbers intimately,
I can say with a
resounding yes that people are making a living just being streamers on Twitch,”
Marcus "djWheat" Graham, Twitch's senior manager for new partnerships
and pro-gaming expert, told Mashable.
But like any job in
entertainment, those who are lucky enough to call themselves professional
streamers are a different breed of people. Graham said streaming is not for
everyone, and does not provide universal success.
“It’s realistic to
think that if I want to be an NBA All-Star, that I could be and it’s going to
take a lot of work and a lot of practice and some luck along the way,” Graham
said. “But I also need to have a realistic expectation that I’m not going to be
an NBA All-Star. And I kind of always say that streaming is very similar.
No comments:
Post a Comment