Don’t laugh, but it
took a machete-wielding pitchman and a guy in a bear suit to disrupt the $13
billion dollar shaving industry. In 2012, when Dollar Shave Club blew up the
internet with a viral video employing those zany tactics, the shaving industry
bigwigs just scoffed and went back to counting their money. Sure, Dollar Shave
Club was offering high-quality razors for the price of a rubber banana, but
companies like Gillette and Schick were squatting on over 75% of the men’s
razor market, and as a parachute-pantsed wise man once said, can’t touch this.
But Dollar Shave Club
founder Michael Dubin saw something the mega razor corps didn’t—an industry
ripe for disruption, full of customers who were tired of high prices and
getting treated like rubes. Dubin figured out a smarter way: Deliver better
value, better service and a better shave through home delivery of high-quality
razors.
Three years later,
those same bigwigs aren’t scoffing—they’re sweating. Sweating because millions
of men (and women) across the US have joined Dollar Shave Club and embraced
that smarter way, by voting with their wallets in support of great products,
fair prices, and amazing customer service.
The moral of the story:
never turn your back on a machete-wielding entrepreneur.
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