Saturday, May 23, 2015

A Look At Activision's New eSports Revenue Play


League of Legends" and the "Defense of the Ancients" games have long-dominated the Multiplayer Online Battle Arena (MOBA) genre of electronic sports. These games combined for just over $1 billion from January to September 2014, according to SuperData Research via Venture Beat.
These games have been key players in the history of eSports, but there have been issues with learning curves and toxic communities preventing widespread popularity among casual gamers.
Enter Activision Blizzard, Inc. (NASDAQ: ATVI), which came up with its self-proclaimed "Brawler" to separate itself from other MOBAs. While criticized for some of its dynamic changes compared to traditional MOBAs, Activision Blizzard looks to simplify the game for the more casual gamers. Blizzard, a subsidiary of Activision Blizzard, will release "Heroes of the Storm" on June 2.
Mixed Success?
Speaking to Benzinga, Sterne Agee CRT analyst Arvind Bhatia said he believes "Heroes of the Storm" success will fall somewhere between "League of Legends" and the failed Electronic Arts Inc. (NASDAQ: EA) MOBA "Dawnsgate." Bhatia said the title, "will gain slow, small market to start through six months and attracting a bigger audience over a year from launch."
With recent social media attention from "Heroes of the Dorm" championship on ESPN2, Bhatia believes this could be an "interesting partnership [and] trend for ESPN."

Daft Punk


YouTube Games Channel

YouTube games channels have become one of the most popular categories on Google’s online video site, with the 100 biggest notching up nearly 4.4bn video views in September alone.
That’s up from 3.5bn views in May, according to a chart published by industry site Tubefilter based on data from analytics firm OpenSlate.
The chart, which ranks YouTube gaming channels based on their monthly views, reveals that seven had more than 100m views in September, led by YouTube’s biggest star PewDiePie with 392.1m views that month.
He was followed by child-friendly Minecraft channel Stampy (189.6m views), Spanish channel Vegetta777 (164m) and another Minecraft channel, The Diamond Minecart (161.8m).
All four channels belong to multi-channel network (MCN) Maker Studios, which was acquired by Disney earlier this year in a deal that could eventually be worth up to $950m.
The company has become one of the new powerhouses of games media, with 22 of the top 100 YouTube games channels under its umbrella. Its closest rival is Machinima, which accounted for 17 of the top 100 in September.
42 of the top 100 YouTube games channels that month are based in the US, while 14 hail from the UK – 15 if you include PewDiePie – aka Felix Kjellberg – whose channel is classified under his Swedish nationality, although he lives in Brighton.
British YouTuber Olajide Olatunji – known as KSI on the service – owned the fastest-growing games channel in September. His second channel KSIOajidebtHD saw its views rise 185% month-on-month to 35.1m in September, catching up with his main channel’s 51.2m views.
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Gaming is huge on YouTube, perhaps second only to music on the service, thanks to a mixture of “Let’s Play” walkthroughs, reviews and comedy skits.
Some games publishers make it into the top 100 too: Angry Birds developer Rovio owned the 44th most popular games channel in September with 30.1m views, ahead of League of Legends maker Riot Games (28.9m) and the official channel for console game Destiny (22.8m).
The chart makes clear the extent to which YouTubers and MCNs are reaching large audiences on YouTube ahead of existing games media companies. That said, IGNs channel was 11th in the rankings with 82.8m views in September, while Gamespot’s channel was 51st with 26.4m views.
The rise of YouTube games channels is provoking growing debate within the games industry about commercial issues, from the amounts demanded by some YouTubers to feature a game in their videos, to how such payments should be disclosed to their audiences.
There may be a shakeup to come in the world of MCNs and gaming, too. Earlier in October, PewDiePie hinted at plans to strike out alone when his contract with Maker Studios runs out, when asked about the idea of setting up his own MCN in an interview for Swedish magazine Icon.
“Yes, but I’d rather not talk too much about it. I’m in touch with a couple of people who I think would be so right for this. I’m eager to get it all up and running. So far, all the networks have been managed in such an incredibly poor way, it’s embarrassing really. I’d like to help other YouTubers,” said Kjellberg.
He later rowed back from the comments after they were reported in the Wall Street Journal. “I feel like I was misquoted in the WSJ and I’m really happy with the work that Maker has been doing for me,” tweeted Kjellberg.
Even so, what the Tubefilter/OpenSlate chart shows is that a PewDiePie-led collective of YouTube gamers could instantly have a huge reach, and considerable clout within the games industry.

Thursday, May 21, 2015

YouTube launches 60fps live streaming in quest to take on Twitch


YouTube has made several moves to take on Twitch, the biggest name in video game live streaming, and today the company is rolling out another key feature to improve its service: live streams that run at 60 frames per second.

"SILKY SMOOTH PLAYBACK FOR GAMING."

While the 60fps streaming isn't just for gaming content, YouTube notes that it will mean "silky smooth playback for gaming and other fast-action videos." The feature is available now as an "early preview," and will work in any browser that supports HTML5. "We'll also make your stream available in 30fps on devices where high frame rate viewing is not yet available," the company explains, "while we work to expand support in the coming weeks."

In addition to better-looking live streams, YouTube is also rolling out HTML5 playback, so that you'll be able to jump back in the middle of a live event in case you missed something. You can then speed up the stream to catch up. "These are the latest in a series of improvements we've been making to live streaming on YouTube and there are plenty left to come," the company says.


YouTube had previously attempted to acquire Twitch in order to gain a foothold in the lucrative world of video game streaming, but ultimately lost out to Amazon, which purchased the company for $970 million last August. The live streaming phenomenon has grown so prominent that even console makers like Microsoft are building in support for streamers. According to reports, YouTube will unveil its own in-house game streaming service at E3 in June, with a big focus on e-sports.

Wednesday, May 20, 2015

Why An Alkaline Approach Can Successfully Treat Cancer

In the 1930's, an interesting natural cancer treatment was proposed as a simple, effective answer to cancer – almost any cancer.  This treatment approach is not well known because it is considered alternative or experimental - or even dangerous[i] - by the medical and scientific community and hence has been referenced primarily in obscure publications outside the mainstream press.

This treatment approach is called alkaline therapy or pH therapy, and is based in part on observations of cultures without significant incidence of cancer[ii] and in part on scientific observations of and experimentation with cellular metabolism.[iii]

The principles of pH therapy are very simple.  The metabolism of cancer cells has a very narrow pH tolerance for cellular proliferation (mitosis), which is between 6.5 and 7.5.  As such, if you can interfere with cancer cell metabolism by either lowering or raising the internal cancer cell pH, you can theoretically stop cancer progression.[iv] 

While lowering cancer cell pH (increasing acidity) is effective against cancer cell mitosis in the lab, increasing acid levels in the live body of a cancer patient puts stress on normal cells and causes a lot of pain.  So the proposed alkaline therapy for people is a "high pH therapy" and has been developed to normalize the intracellular pH of the cancer patient's body through elimination of latent acidosis, while increasing the pH of cancer cells to a range above 7.5.  According to published research, it is at that pH they revert to a normal cellular apoptosis cycle (programed cell death).[v]

Ideally, this approach begins with an alkaline diet.  There is general agreement amongst natural healers and medical professionals alike, that changing a cancer patient's diet is extremely helpful when someone is confronted with a cancer diagnosis.  In a previous article, I outlined the six steps that every cancer patient should take to provide the best chance to heal from and prevent future recurrences of cancer using alkaline diet principles.[vi]

The alkaline diet, which is primarily plant-based and avoids sugar, dairy, wheat and other high-gluten grains as well as an excess consumption of fruits, while emphasizing fresh vegetables and vegetable juices along with cruciferous vegetables and greens, changes the body's intracellular pH to come close to the ideal blood pH of 7.3/7.41  - a key metabolic accomplishment on the path to longevity whether you have cancer or not!  An alkaline diet based on vegetables and fruits creates a less-than-optimal environment for cancer proliferation, while at the same time strengthens the immune function and supports healthy cells in the body through improved nutrition.

The second step is to use some nutritional mechanism to move the internal cancer cell pH from the optimal mitosis range of pH 6.5 to 7.5, to above 8, which shortens the life of the cancer cell.  As described by its proponents, alkaline therapy neutralizes the acid waste of the cancer which causes so much pain, interferes with the anaerobic fermentation of glucose that starts the self-feeding acidic cancer wasting cycle called cachexia and in time, can induce remission.  If this theory of alkaline therapy holds true, it should be possible to address cancer without chemotherapy, radiation or surgery and use alkaline therapy as a primary cancer treatment.

This bold statement comes from a somewhat abstruse body of research.  In the 1880's, Louis Pasteur published his work on cellular aerobic respiration and glycolysis.  In 1931, Otto Warburg won the Nobel Prize for his work on the metabolism of tumors and the respiration of cells, which was later summarized in his 1956 paper, On the Origin of Cancer Cells.  His work on cancer expanded upon Pasteur's findings and described respiratory insufficiency and a cellular metabolism of glucose fermentation as the primary trigger for cancer progression[vii].

Warburg's conclusions on cancer were much discussed in scientific circles, as they are academically elegant, but were not accepted by most members of the scientific community engaged in cancer research.  Most cancer researchers in the late 1950's believed that the anaerobic metabolism of cancer cells and their accompanying output of lactic acid was a side effect or an adjunct effect of cancer, not a cause.  Cancer research since the 1960's has focused primarily on genetic aberrations as causative for cancer, and has ignored the body of research on cancer pH and its implications for therapeutic approaches.[viii]

Warburg's work was a catalyst for yet another research effort on the nature of cancer cells, beginning in the 1930's.  A. Keith Brewer, PhD (physicist) performed experiments on the relationship between energized, oxygenated cell membrane and elemental uptake, vs. cellular membranes in an unenergized state such as cancer cells exhibit.  He wrote a number of papers discussing the cellular mechanisms of cancer cells and the changes in metabolism induced or indicated by the lack of or presence of oxygen in combination with other elements, particularly potassium and calcium.   He noted that cancer cells share one characteristic no matter what type of cancer:  they have lost their pH control mechanism.


Brewer's summary conclusion regarding cancer was that by changing the pH of cancer cells to alkaline (above 7.5), they will cease to function as they need an acidic, anaerobic environment to thrive.  In other words, he proposed that cancer cells will die if they can be pushed into an alkaline, oxygenated state.[ix]Why An Alkaline Approach Can Successfully Treat Cancer

Niccolo Machiavelli - The Prince

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CB4QFjAA&url=http%3A%2F%2Fwww.constitution.org%2Fmac%2Fprince.pdf&ei=V6lcVdTFF8XLsAXzq4CQDQ&usg=AFQjCNHfF1VL-U_fRbDQT1M0_wyIUyLPwg&sig2=HOhotbBo0i8FEyFif3iOPA&bvm=bv.93756505,d.b2w