From their earliest
days, podcasts were linked closely to Apple. Their very name came from an Apple
product: iPod. Apple included podcasts in its music app before spinning out a
separate iPhone app in 2012, then made it un-deletable last year, just in time
for a boom in the format thanks to the wildly popular “Serial” series from This
American Life.
It’s Google’s turn now.
The Alphabet company is getting ready to open a dedicated home for podcasts on
its Google Play hub. Today the company is letting podcast creators upload shows
to Google Play Music, its streaming service; it says listeners will be able to
listen to those shows “in the coming months.” It will be, remarkably, the first
native app for podcast listening on Android in the content market where Apple
carries disproportionate weight.
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