The top 20 nations
alone will spend $83 billion on video games by the end of 2015, according to
intelligence firm Newzoo. That represents nearly 91 percent of the worldwide
market. And, as predicted, China is on top of the United States in terms of
total revenue with $22.23 billion in spending. The U.S. came in at second with
$21.97 billion. And together, China and the U.S. made about as much from games
as the rest of the top 20 combined. This data is important as developers look
to emerging and established markets to help them make a living, and it shows
that a global strategy is necessary to maximize revenues.
While China and the U.S. dominate the chart thanks
to their diverse audiences (mobile and PC are popular in both and console
gaming is also huge in the U.S.), other established markets are still
generating huge amounts of cash. Japan is the world’s most lucrative mobile
gaming market, and that translated into $12.33 billion in revenue. What’s
incredible is that two games, Puzzle & Dragons and Monster Strike, are responsible
for a large slice of that.
Of course, the rest of the top 10 has all the other
established markets that you would expect like South Korea, Germany, and the
United Kingdom.
But it’s in the top 20 where we see China’s BRIC
(Brazil, Russia, India, and China) brethren surging.
Brazil comes in at No. 11 with $1.46 billion in
spending, which isn’t surprising as a number of metrics show that country’s
interest in games exploding. It is actually one of the fastest-growing regions
in the world for esports, and free-to-play PC games have fully caught on with
that audience.
Russia has a similar story to Brazil. Neither of
those two countries are huge on consoles, but they both have started opening
their wallets for online PC shooters like World of Tanks. That customer segment
is pushing Russia to No. 12 and $1.26 billion.
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