There are four major
fashion hotspots in the world: New York City, Paris, Tokyo and Milan. Of these,
Italy has a reputation for creating fashion that not only clothes the body, but
expresses the true self. To get the most out of Italian fashion, it's necessary
to examine the beginnings of the industry, as well as the execution of style in
the country.
History
According to
ItalianCulture.net, the history of modern designer fashion began in Italy in
1951, when a dignitary held a show in Florence in his private palace. This
established high fashion as a property of the upper classes as a trimming to
their already art-filled lives. As Italian fashion then spread to the silver
screen, common folks started to also absorb style. As manufacturing improved
and prices decreased, Italian fashion started to become synonymous with high
quality and elegance. "All of this went towards creating a stereotyped yet
realistic image of the Land of the Beautiful, of Art and of Love," says
Italian Culture.
Significance
The Italian people
pride themselves on looking their best by wearing quality garments that boost
the wearer's best attributes. Though they value inner beauty, most prefer to be
a part of the surrounding loveliness by being attractive themselves. For Italian
women especially, fashion is a way to show of "la bella figura," or
the beautiful figure, for the appreciation of others. Life in Italy writer
Damyanti Gosh states, "Yes, it is great if you have a good heart, but
Italians would expect you to have well-groomed hair, an impeccable sense of
dressing and a really neat pair of shoes besides."
Features
Italian men and women
dress not with trends in mind, but with an emphasis on the body. Some common
styles for women include snug, sexy jeans, high-heeled shoes, high-quality
leather goods and nose piercings. Sensual beauty is prized; too much makeup and
painted nails are marks of a tourist and are usually shunned by Italian
natives.
Mens' high fashion is
strongly influenced by Italian designers like Zegna, Armani and Versace. As
such, there's little room for a slouchy look. Stylish gentlemen aren't afraid
to pair leather with dress pants, or a nautical sweater with punk pants. Daniel
J. Indiviglio of AskMen writes, "Anyone who enjoys blending attire that is
generally associated with less-traditional dress codes --and can pull it off in
an aesthetically acceptable manner -- enjoys the tweak chic look." Other
popular fashion themes include a slightly rumpled executive leisure idea, or
apparel with naval inspiration.
Considerations
Like the French, the
Italian closet is full of well-made articles that act as workhorses. People
constantly dress to impress, and even errands take place in good style. If
visiting the country, it's best to leave behind some American fashion habits in
order to fit in. For those in doubt, it might be best to purchase some clothing
in Italy after arrival in order to see how people actually clothe themselves.
Warning
There are several ways
that a tourist can misstep with fashion while visiting Italy. Clunky sports
sneakers are usually a bad fashion idea, as are loose jeans, sweatsuits and
cheaply made clothing. While Italian women aim for sexiness, they also try to
be very careful about keeping decent. Italy tourism writer Martha Miller says,
"Italian women suggest a subtler brand of sexiness by keeping their bodies
fit and wearing slim-cut clothing."
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