Design plays just as big
of a role in technology as computer science. That’s why it’s no coincidence
that boatloads of successful startups have designers on their founding teams.
Since 2010, 27 designer-founded startups have been acquired by large tech
companies like Google, Facebook, Yahoo, Adobe, Dropbox and LinkedIn, according
to the Design In Tech Report, produced by Kleiner Perkins Caufield & Byer
Design Partner John Maeda. What makes design so important is that it’s become
imperative to creating a great user experience with everything that technology
touches: web sites, mobile apps, smartphones, tablets, computers, headphones,
and so on.
“Technology needs to be
considerate of empathy, of how people learn and how people use devices, and
that’s design,” Maurice Woods, a designer at Yahoo and founder of Inneract
Project, told TechCrunch. “That’s what designers do. Without that, it’s hard for
the consumer to be able to digest and understand that technology.” He later
said, “I feel like technology needs design more than design needs technology.”
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